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Master Your Search Game: How to Search Like a Pro with Perplexity AI

Dubbed the “search master” by my peers, I owe much of that title to Perplexity AI. As a founder, I know how important it is to make every minute count—especially when you're juggling strategy, execution, and team dynamics. Perplexity AI has been my secret weapon for cutting through noise, finding actionable insights faster, and making better decisions with less effort. Today, I’ll share my guide to using it at 200% capacity, so you can reclaim your time and supercharge your productivity!

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Set Your Profile

Like ChatGPT, Perplexity allows you to set personalized instructions that are applied to all your searches and tasks. This ensures consistent results and maximizes productivity.

Example:

Utilize Focus Modes

Perplexity offers multiple focus modes tailored to specific needs, ensuring precise and relevant results.

Examples:

Web Mode Ideal for general information searches or broad topic exploration. Pulls data from websites, blogs, and news sources.

Academic Mode Perfect for academic research or paper-related queries, as it retrieves data from trusted databases like Google Scholar or PubMed.

Leverage Spaces

Spaces are a powerful tool for organizing and managing search results in one place.

Use them to group results by topic or project for better accessibility and structure.

Great for managing multiple projects simultaneously with ease and efficiency.

Master “What” and “How” Questions

Perplexity excels at gathering and organizing information from diverse sources, making it particularly effective for “what” and “how” questions.

“What”: Get detailed explanations about concepts or topics. Example: “What are some popular AI productivity tools?”

“How”: Learn step-by-step processes or methodologies.

Example: “How do I create an effective content strategy?”

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Conclusion

As founders, our most valuable resource is time. Tools like Perplexity AI allow us to optimize that resource by delivering precise, actionable insights—fast. Whether it’s setting clear instructions, leveraging focus modes, or organizing your research with spaces, these strategies help you move beyond surface-level searching and toward impactful decision-making.